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Culturex.ai Case Study with Momentum
How Momentum optimised 80Cr+ budget on Culturex.ai
Momentum is a leading influencer marketing agency that executes high-impact campaigns for top-tier brands. However, budget inefficiencies often led to overpaying for influencers, reducing overall campaign ROI. The agency needed a data-driven approach to identify cost-effective creators who could deliver the same reach at a lower cost.
Persona: Agency
Industry: Influencer Marketing & Advertising
Location: India
Key feature: AI-Driven Budget Optimization & Cost-Effective Influencer Selection
7K+
Influencers worked
Smart Cost-Effective Creator Selection
1.2K+
Hours Saved
Manual Effort Reduction
30%
Better ROI per campaign
Budget Optimization
More brands Momentum has served
CultureX helped us cut influencer costs by 25% while maintaining the same reach and engagement. Their AI-powered insights made budget optimization effortless, saving us time and maximizing ROI. A game-changer for scaling campaigns efficiently!
Naimur Rahman Siddiqui | Director & CEO of Momentum
From Roadblocks to Results: How CultureX Solved Momentum's Biggest Challenges
Problem
High Creator Costs Draining Campaign Budgets
❌ Up to 40% of campaign budgets were being spent on premium influencers, while equally effective mid-tier creators were available at fraction of the cost
Inconsistent Price Benchmarking
❌Without market-rate data insights, teams spent 80+ hours per campaign reaching out influencers and often overpaying by 20-30%
Inefficient Resource Allocation
❌ Manual budget tracking led to 25% lower campaign ROI and countless hours spent on spreadsheet management
SOLUTION
Smart Creator Selection & Pricing
✅ CultureX's AI identified optimal creators at 30% lower costs while maintaining reach, saving ₹50 Lakhs per campaign
Data-Driven Performance Forecasting
✅ Advanced algorithms predicted campaign outcomes with 85% accuracy, enabling strategic budget allocation across creator tiers
Automated ROI Optimization
✅ Real-time performance tracking increased campaign ROI by 40% while reducing analysis time from days to minutes
Momentum & CultureX – A Smarter, More Cost-Efficient Future
By leveraging AI-powered budget optimization, Momentum transformed the way it selected and negotiated with influencers. With CultureX’s real-time pricing insights and predictive analytics, the agency maximized reach, reduced costs, and improved ROI—all while delivering high-performing campaigns at scale.
Contact Us
Learn how CultureX can elevate your influencer campaigns.
Reach out today for a demo.
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