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Culturex.ai Case Study with TVA
How TVA Optimized 11,696 Influencer Searches to Generate 691M+ Views with CultureX
TVA is a leader in entertainment and influencer marketing, specializing in connecting brands with top influencers to drive engagement and expand content reach. With a focus on streamlining influencer discovery, tracking content performance, and optimizing campaigns, TVA ensures highly targeted, data-driven, and successful influencer campaigns in the entertainment industry.
Persona: Agency
Industry: Influencer Marketing & Entertainment
Location: India
Key feature: Influencer Search Optimization & Campaign Performance Insights
11.5K+
Total Searches
Influencer Search Optimization
8K+
Filter Searches
Refined Targeting & Segmentation
24K+
Creators Added to Buckets
Streamlined Influencer Selection
More brands TVA has served
"CultureX has completely transformed how we approach influencer discovery and campaign targeting. The platform's ability to streamline the influencer selection process has made our workflows much more efficient, allowing us to find the best creators for each campaign faster. This has empowered our team to deliver more precise and impactful campaigns, driving greater engagement and success across all our projects."
Dhruv Abrol | Founder of TVA
From Roadblocks to Results: How TVA Solved Influencer Discovery & Campaign Performance Challenges
Problem
Manual & Time-Consuming Influencer Search
❌ Challenge: Struggling to efficiently find relevant influencers for campaigns, resulting in wasted time and inefficiencies in the campaign planning phase.
Inefficient Targeting & Segmentation
❌ Challenge: Difficulty in properly segmenting and matching influencers to campaigns, leading to missed opportunities and reduced campaign performance.
Manual Campaign Execution & Reporting
❌ Challenge: Lengthy and manual processes for adding influencers to campaigns, tracking engagement, and generating reports.
SOLUTION
Optimized Influencer Discovery
✅TVA leveraged CultureX's powerful search tools, performing 11,696 total searches across campaigns, significantly improving the efficiency of influencer discovery.
Enhanced Influencer Segmentation
✅ With CultureX, TVA was able to use filters for 8,008 filter searches, refining their influencer lists and ensuring the best fit for each campaign.
Efficient Campaign Execution & Reporting
✅ By adding 24,261 creators to influencer buckets, TVA streamlined influencer selection and campaign targeting, improving campaign effectiveness and saving valuable time.
CultureX & Tips Music – Transformed Music Campaigns
By leveraging CultureX, TVA has successfully optimized its influencer marketing strategy, enabling more efficient influencer discovery, content tracking, and campaign execution. The automation of manual processes has not only saved valuable time but has also led to more targeted campaigns, higher engagement, and increased ROI. With the ability to scale efforts quickly and with greater precision, TVA has been able to focus on driving creative strategies and delivering impactful results for clients, strengthening its position as a leader in the influencer marketing industry.
Contact Us
Learn how CultureX can elevate your influencer campaigns.
Reach out today for a demo.
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