top of page
Culturex.ai Case Study with Soch Apparels
How Soch Apparels Increased Regional Engagement by 45% and Boosted Conversions with the Right Influencers
Soch Apparels, a leading brand known for its elegant ethnicwear, has always celebrated the rich tradition of Indian craftsmanship. With a strong focus on offering contemporary yet traditional apparel for women, Soch wanted to expand its reach by engaging the right influencers who resonated with their brand and could help them connect with their target audience across different regions.
Persona: Brand
Industry: Fashion & Apparel
Location: India
Key feature: Influencer Discovery & Regional Targeting
-
Stronger brand alignment
Soch was able to collaborate with influencers who embodied the brand’s ethos, ensuring authenticity in each campaign.
50%+
Improvement in Regional Engagement
Soch’s regional campaigns saw significant increases in engagement from target audiences in key cities.
-
Increased conversions from targeted regions
The campaigns saw higher conversion rates as they effectively captured the interest of women in specific regions who resonated with Soch’s contemporary ethnicwear.
CultureX has transformed the way we approach influencer marketing. The platform has helped us find the perfect influencers who truly resonate with our brand values. We can now target specific regions with tailored campaigns, ensuring that our message reaches the right audience. The seamless integration of insights and engagement metrics has made our influencer strategy more effective than ever before. Working with CultureX has been a game-changer for Soch Apparels."
Atul Chachra | Senior VP & Brand Head of Soch Apparels
From Roadblocks to Results: How Soch Apparel Solved Influencer Discovery & Campaign Performance Challenges
Problem
Need for Region-Specific Influencers
❌Finding influencers who could effectively engage these regional audiences was a critical challenge.
Matching with brand identity
❌ Soch’s audience consists of women who appreciate Indian craftsmanship and ethnic clothing, but finding influencers who genuinely connected with this niche was not always easy.
Ensuring Authenticity
❌Soch wanted to ensure that influencers had an authentic connection to their audience, particularly those who celebrated Indian culture and style.
SOLUTION
Location-based targeting
✅Soch was able to search for influencers based on their location, ensuring they found influencers who had a strong following in specific cities or regions like Delhi, Mumbai, Kolkata, and Bengaluru.
Targeting the right audience
✅CultureX’s AI-driven analytics helped Soch identify influencers who were not only location-specific but also aligned with the brand’s niche.
Engagement Quality Over Quantity
✅ Instead of focusing on influencers with the largest following, CultureX enabled Soch to look at engagement rates and authenticity.
Soch + CultureX = Perfecting Regional and Niche Influencer Marketing
By leveraging CultureX’s influencer discovery tools, Soch Apparels successfully found the right influencers to represent their brand in different geographical locations while staying true to their niche. The ability to filter by location and engagement quality allowed Soch to create personalized, authentic campaigns that resonated with their target audience, driving both engagement and conversions.
As Soch continues to grow its presence, CultureX remains a key partner in helping the brand reach the right audiences with precision and impact.
Contact Us
Learn how CultureX can elevate your influencer campaigns.
Reach out today for a demo.
bottom of page